
Within a few seconds the woman's face would change to a convincing deepfake of a famous actress. The ads would start with the image of a woman seemingly at the start of a scripted pornographic video with the recognizable sound played at the beginning of every video on the website, Pornhub. They were seen broadly across the internet including on Facebook and Instagram over the weekend. The ads were part of a new campaign by app developer Ufoto Limited, which is owned by a Chinese parent company, Wondershare, according to NBC. Meta, the company that owns the social media sites, has removed hundreds of sexually suggestive 'deepfake' ads featuring famous actresses.

The logos of social media applications, Facebook and Instagram displayed on the screen of an iPhone on February 20, 2023, in Paris, France.
